Website Visitor Identification & Tracking Software

Discover Who’s Visiting Your Site With Unmatched Data Accuracy.

Visitor IQ identifies the real people behind your website visits, even when no form is filled out. Powered by one of the largest and most accurate consumer data sets in the United States, Visitor IQ provides a clear view of each verified visitor, including identity, contact attributes, household details, and interest-based insights. Using privacy-safe, cookie-free technology, Visitor IQ helps B2C marketing and sales teams understand who is visiting, what matters to them, and how to engage.
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Smarter Consumer Insight for Marketing and Sales

EVERYONE Else Has The Data, Except You.

Why does EVERYONE know who is visiting your B2C website except you? Visitor IQ goes beyond traditional web analytics by identifying real human shoppers, not bots. It gives brands, agencies managing traffic, and teams that need privacy-safe visibility a clear understanding of who is actually engaging with their site. With built-in identity resolution, Visitor IQ identifies anonymous website visitors and turns unknown traffic into actionable insight.
If major platforms can identify unknown website visitors, your business deserves that same visibility.
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Google
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Apple
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Microsoft
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Amazon
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Meta/Facebook
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And More
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Cookie-Free Visitor Tracking for Accurate, Privacy-Safe Data Insights

Cookies May Be Great With Milk, But Not For Accurate Data.

While third-party cookies crumble and IP-based retargeting falls short, Visitor IQ is built for a privacy-conscious digital world. It uses 12 non-PII (Personally Identifiable Information) digital elements to identify real shoppers without relying on cookies or IP retargeting, leveraging ethically sourced, verified data. Visitor IQ follows strict compliance standards, including double opt-in practices and alignment with GDPR and CAN-SPAM Act, and allows visitors to opt out at any time.

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Identity Resolution & Visitor Intelligence

How Visitor IQ Transforms Shopper Activity Into Actionable Insight.

Track

Visitor IQ’s pixel tracking technology is added to your site and immediately begins observing visitor behavior using 12 non-PII digital elements. From the moment a visitor lands on a page, real engagement is captured, creating a strong foundation for accurately identifying anonymous website visitors.

Match

Visitor IQ analyzes each interaction, combining behavioral signals with up to 300 enriched data points to build accurate visitor profiles. These insights are matched using 12 non-PII digital elements against our identity database to reveal who your shoppers are and what they care about, all without relying on cookies or IP-based retargeting.

Engage

Visitor IQ delivers verified shopper insights directly to your dashboard or CRM, connecting real consumer profiles to measurable behavior. With UTM (Urchin Tracking Module) attribution, detailed engagement signals, and verified identity data, you can retarget shoppers, personalize outreach, and confidently measure performance.

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Sales Funnel

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Verified Website Visitor Analytics

Get A Clear View Of Who’s Actually Engaging.

The Visitor IQ dashboard separates real human activity from bots and noise, giving you an honest view of website engagement. Once a visitor is verified, your first engagement step can begin automatically, turning visibility into action.

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Automated Engagement for Identified Website Visitors

Start The Conversation The Moment They Visit.

Every verified visitor can automatically trigger a welcome email, giving your brand an immediate first touchpoint. From there, your team or agency can nurture, follow up, and convert prospects using real engagement data, not assumptions.

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How to Use Website Visitor Data to Improve Marketing and Sales

You Have The Data, Now What Do You Do?

Visitor IQ gives your team the ability to act on real human engagement, not inflated or incomplete analytics. When you know who is browsing your site and how they interact with your brand, you can turn that insight into meaningful, targeted outreach.

Use Visitor IQ insights to engage through:
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Email

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Direct Mail

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Phone

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Social Media & PPC

This unified view of your audience enables your team or agency to build smarter, more effective strategies based on verified consumer behavior. When internal resources are limited, Visitor IQ can help with targeted marketing for your business.

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Get A Quick Demo On Your Next Coffee Break.

Easily identify anonymous website visitors and turn insight into action. Get a quick walkthrough of how Visitor IQ strengthens your marketing with real-time identity resolution and accurate visitor intelligence.

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